What is the world coming to when James Bond's new drink of choice is.... wait for it...Heineken? Now I understand, in today's day and age, that everything is for sale. However, some things are sacred, like James Bond drinking a Martini. Being a man who enjoys a Martini (or 8), I have to admit that I am devastated by this decision. James Bond was one of my go to excuses (to my father, brother in law, and many a bar patron) of why I drink a clear liquid in a somewhat feminine glass. Now, I enjoy scotch, but I can already hear my family being all over me about this. Since I am an advertising executive (yes, I called myself an "executive") I do not blame Heineken for this at all. This integration is pretty amazing, and their actual creative, along with their digital assets, are pretty stellar. However, I do blame MGM & Sony pictures, for their greedy little pockets. It’s not like this movie isn't going to open at $250MM... They really had to sell out to this point? All this being said, I am VERY excited for this movie, but I am truly very disappointed in this decision. Especially because its a Heineken. At least it could have been a Guiness or some funny, bad tasting, warm english beer like Boddingtons. Help me Roger Moore... You're my only hope.
Agreed. Might as well be drinking Schlitz Gay.
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